We talk a lot about specialties, traditional dishes, and ancestral Japanese recipes, yet food is not just that. Today, anyone who goes out a bit comes across restaurants listed in the Michelin guide Japanese version and the Yatai, these small stalls serving more or less natural food with just next door, a multitude of Konbini (mini markets). Yes these supermarkets or are displayed an incalculable number of packaged products ready, for the most part, to sabotage any metabolism.
1. Sell anything, anywhere
Besides, these mini markets, it goes without saying, rarely contain dishes as delicious as they are healthy. And not that mini markets, small stores, grocery stores and other places where you can buy junk food are no exception. As for distributors, trains, planes, brands make a good excuse and a good excuse to eat too fat, too sweet and too salty, all three at the same time!
2. The consequences of number 1
The story of industrial food in several chapters and in this second we learn that because of this mania of wanting to sell at any price that the risks are more numerous.
Even better, it is almost impossible to miss the news given the number of articles in the newspapers relating to poisoning due to a poorly preserved product. Industrial, in most cases.
3. Respond as quickly as possible!
From the end of the Sixties, it is “to drive out the industrialist, he will not return to the gallop” … well with a little will. So these are the Teikei, the equivalent of organic food proximity trade networks which come to drive out all that is harmful and change the figures, in particular the 39% of food self-sufficiency.
In addition to improving the state of health, competition between brands lost some of its meaning and let solidarity and mutual aid be the two senses of the country.
4. The empire of numbers strikes back
Good initiatives were not enough since in 2016, the world of Fast Food recorded an increase of 5%, or nearly 5 billion Yen. As for the future, specialists fear estimates of a constant increase by 2021, which will amount to more than 5.2 billion, making this category of food the most profitable. Globalization is stronger than the uniqueness of Japan.
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Many important components of Japanese cuisine come from the USA, countries where the biggest brands of junk food are installed. We will come back to this a little later. You should know that 70% of bean sprouts sold in Japan are Made In US. And despite being used for the tofu, soy sauce, soy milk and other everyday dishes do not really affect the health of consumers since it is a natural product. Too bad it’s not something else, like candy bars.
6. Review the solutions because there it dates
In 2015, the yen price fell throughout the year to the point of reducing purchasing power in the archipelago. To remedy this, fewer imports more local products. Many ranges have emerged as a result, for most of the existing brands. However, this production inevitably brought its share of industrialization and which says industrialization says chemicals. A problem in a solution.
7. It starts with the people, it will end with the people
If there should be a positive consequence to all of this, it can be summarized as follows: the excessive industrialization of food has awakened consciousness. And if this main idea were to be developed it would start with the numbers. Over 70% of Japanese feel the need for a healthy lifestyle, and over 90% of Japanese women have already followed the diet, not the Japanese diet; that related to food. Especially since in the archipelago diet is an extremely valuable concept.
euromonitor.com (English site)
Sumio Thomas Aoki, Food Processing Ingredients