By reading this article you will learn the following Japanese words:

Etown (bi = beauty)
(biyōin = beauty salon)
メ ー キ ャ ッ プ (make-up, from English make-up)
キ ュ ー ト (cute, from English cute)
人人 (bijin, “canon” woman)

beauty secrets of japanese cosmetics japan

“Mirror, mirror, tell me if I am the most beautiful?” “ This quote from the cartoon Snow White and the Seven Dwarfs could make you laugh. And yet, beauty (“bi” in Japanese, 美) is a particularly serious subject in Japan. Any respectable Japanese woman should take care of her appearance. “It’s the same as in the West,” you will think. Not quite … In Japan, beauty could practically be considered a myth, Japanese women being recognized worldwide as beautiful women, but not necessarily natural … What beauty secrets do they hide? Here’s everything you need to know on the subject …

Why seek perfection?

In the land of the Rising Sun, appearance is very important. However, it is well known that naturalness does not always give the desired image. In Japanese culture, the beauty of women is generally associated with purity, or even a proof of their harmony with themselves or with others. A concept called “bihaku” (literally “white beauty”) also connects the beauty of Japanese women to the clarity / whiteness of their skin. No wonder, then, that real beauty secrets are hidden under this appearance of bijin (美人, “canon” woman).

The art of “saho”

The secret is not known only in the 美容院 (biyōin = beauty salon). Japanese women also use many cosmetics at home. Their objective ? Have blemish-free skin. To achieve this goal, they use a fairly complex technique: the “saho”. Known as “layering” in the West, this art consists of an orderly superposition of various layers of products in order to obtain a luminous complexion, free of blemishes. Applied morning and evening to the face, these treatments are relatively numerous:

– Phase 1: makeup removal
No question of working on an already existing make-up base (メ ー キ ャ ッ プ, “make-up”). Make-up removal is essential to remove all impurities and the remains of waterproof cosmetics.

– Phase 2: cleaning
Then nothing beats a good cleansing of the skin with a washing solution (soap, foam, gel, exfoliating cleansing cream,…). This operation rids the skin of dead cells, excess sebum and various impurities. However, be careful with the product used: it must imperatively be non-aggressive for the skin, surgras, but also moisturizing. On the technical side, it seems that women in Japan dab their faces to activate blood circulation. Everything is therefore in the mastery of the gesture!

– Phase 3: refining
An important step in mastering the art of saho, refining consists of applying tonic and / or softening lotions to the face which in particular neutralize the lime in the water used in the previous phase.

– Phase 4: hydration
At this stage, the Japanese then apply nourishing treatments, namely serums, creams (day / night), and even sun protection.

Rice, the ultimate secret to a perfect complexion

To have a luminous and clear complexion, Japanese women use rice powder, a powder with multiple virtues: antioxidant properties, vitamins E and B, magnesium, phosphorus, starch, among others. In short, a concentrate of good things for the face!

As you will have understood, Japanese beauty requires a certain number of treatments to be carried out daily, and is therefore in no way innate. The art of the saho, here simplified, is however very difficult to set up when you do not know it …

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